A curated selection of my work across enterprise communications, brand storytelling, content strategy, video hosting, and on-air performance.

I’ve partnered with Fortune 500 companies, global organizations, and innovative brands to deliver messaging, marketing, and content experiences that inform, inspire, and drive action.

Enterprise Content & Communications

SAP — People & Workforce Solutions
Strategic Content Consultant
Human Capital Management (HCM) | Learning & Talent Management

I support SAP’s People & Workforce Solutions organization with high-impact content and communications that bring clarity to complex HR and learning technologies. My work strengthens internal messaging, enhances global communication, and supports SAP’s broader workforce transformation narrative.

Focus Areas:

  • Content strategy for HCM & Talent/Learning solutions

  • Internal communications & organizational alignment

  • Messaging clarity across global teams

  • Employee lifecycle & workforce transformation storytelling


    PepsiCo — Global R&D Digital Transformation

    Lead Writer & Content Strategist | EDGE Magazine

I led editorial development for PepsiCo R&D’s global digital publication, telling the story of the organization’s transformation in data, technology, and innovation. This included senior leadership interviews, narrative development, project management, and creative direction.

Impact:

  • Enhanced visibility into global R&D initiatives

  • Produced high-value thought leadership content

  • Established a scalable editorial framework


AT&T — Customer Journey & Product Storytelling
Copywriter & Communications Strategist

At AT&T, I created messaging for customer journeys, cybersecurity education, and call center communications. I translated complex technical concepts into clear, engaging customer language.

Contributions:

  • Message mapping for national cybersecurity initiative

  • Product storytelling for Active Armor

  • UX writing and script development for customer care teams

BRAND STORYTELLING & OMNICHANNEL MARKETING

PGT Innovations & Neal Communities
Content Marketing Leader | Omnichannel Strategy

Content Marketing Leader | Digital-to-In-Store Strategy

I developed cross-channel content strategies that strengthened customer engagement and increased in-store visits. My work bridged digital experiences with real-world actions, aligning marketing, sales, and operational teams.

Work Included:

  • Web, email, and social content

  • Sales enablement messaging

  • Consumer education materials

  • Event promotion & retail storytelling

HSN — On-Air Guest Expert

Beauty | Lifestyle | Kitchen & Food

Over 15 years, I represented national brands on HSN across multiple categories. I translated product information into compelling stories, connected with live audiences, and delivered high-energy performances under pressure.

Strengths Developed:

  • Live selling & performance storytelling

  • Product education & demonstrations

  • Ability to simplify and energize brand narratives

  • Authentic engagement with millions of viewers

Watch My On-Air Work:
▶ https://www.youtube.com/chriskohatsu

VIDEO CONTENT & DIGITAL STORYTELLING

YouTube & Social Video Production

Video Creator | Editor | Storyteller

I create and edit digital video content from concept to final cut. Using Adobe Premiere, I manage story flow, pacing, transitions, and post-production to deliver polished, engaging content tailored for YouTube and social platforms.

Capabilities:

  • On-camera hosting & voiceover

  • Scriptwriting & story structure

  • Filming & direction

  • Editing & post-production (Adobe Premiere)

  • Short-form + long-form content

  • Tutorials, demos, lifestyle, and brand videos

What this means for brands:
I can take a project from idea → camera → edited final video, supporting agile content and marketing teams end-to-end.

SPEAKING & THOUGHT LEADERSHIP

Zillow Unlock — Featured Speaker (Closing Segment)

Real Estate Industry Conference

I was featured as a closing speaker in Zillow’s Unlock conference, sharing insights on customer experience, storytelling, and consumer connection. This high-profile event reached thousands of real estate and marketing professionals nationwide.

Watch the clip:
▶ https://vimeo.com/373188702

ADDITIONAL BRAND EXPERIENCE

  • PepsiCo

  • SAP

  • AT&T

  • HSN

  • PGT Innovations

  • Neal Communities

  • HGTV, HSN, Travel Channel, DIY, Food Network, CNN

  • Taylor Morrison (Matterport)

UPDATED SKILLS SECTION

Content & Messaging

  • Content strategy

  • Editorial planning

  • Brand voice & tone

  • Message mapping

  • Executive ghostwriting

  • Long-form & short-form copywriting

  • SEO-informed writing

Enterprise Communications

  • Internal communications

  • Digital transformation storytelling

  • Employee experience messaging

  • Stakeholder interviews & leadership narratives

  • Change communications

Video & On-Camera

  • On-air talent (Beauty, Lifestyle, Kitchen & Food)

  • Video hosting & voiceover

  • Scriptwriting

  • Digital storytelling

  • Camera presence & performance

  • Video editing (Adobe Premiere)

  • Short-form & long-form video production

Marketing & Customer Experience

  • Omnichannel campaign strategy

  • Customer journey development

  • Sales enablement content

  • Retail & in-store engagement strategy

  • Product storytelling

Technology & Platforms

  • Salesforce

  • Marketing Cloud

  • 3 AI Certifications

  • SharePoint

  • Sitecore

  • Adobe Premiere

  • Asana & project management systems