My Services

Enterprise Content Strategy & Governance

What this solves
When organizations merge, acquire, or modernize systems, content becomes fragmented, contradictory, and hard to govern.

I help teams:

  • Align language across products, platforms, and functions

  • Establish shared taxonomy and information architecture

  • Define ownership and governance without slowing delivery

  • Reduce rework, debate, and downstream risk

Where this shows up

  • Mergers and acquisitions

  • Global team alignment

  • Platform migrations (CMS, Salesforce, internal tools)

  • Enterprise communication ecosystems

How I work

  • Rapid ecosystem audits (patterns, not inventory)

  • Stakeholder alignment and decision facilitation

  • Practical governance designed to unblock teams

AEO / GEO Content Strategy (AI Discovery)

What this solves
AI answers are replacing clicks. Visibility now depends on whether content is structured, authoritative, and aligned to user intent—not just keywords.

I design content that:

  • Answers questions clearly and directly

  • Defines entities in a way AI systems recognize

  • Uses structured hierarchy for retrieval and summarization

  • Supports evaluation and conversion downstream

Key focus areas

  • “What is” content for AI discovery

  • Intent modeling across the customer journey

  • Answer-first content frameworks

  • Editorial standards for AI-readiness

Why this matters
AI systems prioritize clarity, neutrality, and structure. Content that isn’t designed for this environment becomes invisible.