Rather than isolated projects, my work reflects repeatable strategic patterns.

I’ve partnered with Fortune 500 companies, global organizations, and innovative brands to deliver messaging, marketing, and content experiences that inform, inspire, and drive action.

Business Consolidation & Content Governance

Context
Multiple organizations are consolidating with conflicting terminology, overlapping experiences, and unclear ownership.

My contribution:

  • Taxonomy alignment and clustering

  • Information architecture modeling

  • Decision facilitation across functions

  • Governance frameworks designed for speed

Outcome
Clear ownership, reduced duplication, and teams can move forward independently.

Read the approach HERE

AEO / GEO Content Frameworks

Context
Declining direct traffic and increasing AI-driven discovery.

My contribution:

  • Intent-aligned content modeling

  • Answer-first page structures

  • Entity definition and hierarchy design

  • Editorial guidance for scale

Outcome
Content designed to be retrieved, summarized, and trusted by AI systems.

Read the approach HERE

Enterprise Content & Communications

SAP — People & Workforce Solutions
Strategic Content Consultant
Human Capital Management (HCM) | Learning & Talent Management

I support SAP’s People & Workforce Solutions organization with high-impact content and communications that bring clarity to complex HR and learning technologies. My work strengthens internal messaging, enhances global communication, and supports SAP’s broader workforce transformation narrative.

Focus Areas:

  • Content strategy for HCM & Talent/Learning solutions

  • Internal communications & organizational alignment

  • Messaging clarity across global teams

  • Employee lifecycle & workforce transformation storytelling

PepsiCo — Global R&D Digital Transformation

Lead Writer & Content Strategist | EDGE Magazine

I led editorial development for PepsiCo R&D’s global digital publication, telling the story of the organization’s transformation in data, technology, and innovation. This included senior leadership interviews, narrative development, project management, and creative direction.

Impact:

  • Enhanced visibility into global R&D initiatives

  • Produced high-value thought leadership content

  • Established a scalable editorial framework

“I’m happy to write this recommendation on behalf of Chris Kohatsu. In 2021, I brought Chris onboard as a consultant in the early days of our R&D digital transformation at PepsiCo. My ask of Chris was to help me bring our journey to life through storytelling. Chris met this challenge and delivered in spades. She developed a series of magazines complete with stunning graphics, pictures, interviews, technical articles and fun facts. These were published to our entire R&D community and were met with high praise from senior leaders and associates across the world. Chris’ ability to humanize our journey and simplify complex topics made for a very successful marketing campaign that helped us invest more in an ever growing and critical space like digital. I highly recommend Chris to any company looking for an experienced and talented creator/designer to help them tell a great story and get buy in from key stakeholders.”

Jake del Campo
Beverages & Packaging Director - R&D Digital Process Transformation


AT&T — Customer Journey & Product Storytelling
Copywriter & Communications Strategist

At AT&T, I created messaging for customer journeys, cybersecurity education, and call center communications. I translated complex technical concepts into clear, engaging customer language.

Contributions:

  • Message mapping for national cybersecurity initiative

  • Product storytelling for Active Armor

  • UX writing and script development for customer care teams


”I am delighted to recommend Chris for any role that involves content strategy and customer experience. Chris has been an invaluable member of our team, consistently demonstrating a high level of dedication and creativity. As a content strategist, she was instrumental in researching and creating compelling customer experience journey visuals that significantly enhanced our projects.

Chris's positive attitude and ability to uplift the spirits of everyone around her made her a tremendous partner to have on board. Her commitment to excellence and collaborative spirit ensured that our team always delivered top-notch results. I am confident that Chris will be a tremendous asset to any organization fortunate enough to have her. She has my highest recommendation.”

Robert Dake, MBA
Lead Network Project/Program Manager, AT&T

BRAND STORYTELLING & OMNICHANNEL MARKETING

PGT Innovations & Neal Communities
Content Marketing Leader | Omnichannel Strategy

Content Marketing Leader | Digital-to-In-Store Strategy

I developed cross-channel content strategies that strengthened customer engagement and increased in-store visits. My work bridged digital experiences with real-world actions, aligning marketing, sales, and operational teams.

Work Included:

  • Web, email, and social content

  • Sales enablement messaging

  • Consumer education materials

  • Event promotion & retail storytelling

HSN — On-Air Guest Expert

Beauty | Lifestyle | Kitchen & Food

Over 15 years, I represented national brands on HSN across multiple categories. I translated product information into compelling stories, connected with live audiences, and delivered high-energy performances under pressure.

Strengths Developed:

  • Live selling & performance storytelling

  • Product education & demonstrations

  • Ability to simplify and energize brand narratives

  • Authentic engagement with millions of viewers

Watch My On-Air Work:
▶ https://www.youtube.com/chriskohatsu

VIDEO CONTENT & DIGITAL STORYTELLING

YouTube & Social Video Production

Video Creator | Editor | Storyteller

I create and edit digital video content from concept to final cut. Using Adobe Premiere, I manage story flow, pacing, transitions, and post-production to deliver polished, engaging content tailored for YouTube and social platforms.

Capabilities:

  • On-camera hosting & voiceover

  • Scriptwriting & story structure

  • Filming & direction

  • Editing & post-production (Adobe Premiere)

  • Short-form + long-form content

  • Tutorials, demos, lifestyle, and brand videos

What this means for brands:
I can take a project from idea → camera → edited final video, supporting agile content and marketing teams end-to-end.

SPEAKING & THOUGHT LEADERSHIP

Zillow Unlock — Featured Speaker (Closing Segment)

Real Estate Industry Conference

I was featured as a closing speaker in Zillow’s Unlock conference, sharing insights on customer experience, storytelling, and consumer connection. This high-profile event reached thousands of real estate and marketing professionals nationwide.

Watch the clip:
▶ https://vimeo.com/373188702

ADDITIONAL BRAND EXPERIENCE

  • PepsiCo

  • SAP

  • AT&T

  • HSN

  • PGT Innovations

  • Neal Communities

  • HGTV, HSN, Travel Channel, DIY, Food Network, CNN

  • Taylor Morrison (Matterport)

UPDATED SKILLS SECTION

Content & Messaging

  • Content strategy

  • Editorial planning

  • Brand voice & tone

  • Message mapping

  • Executive ghostwriting

  • Long-form & short-form copywriting

  • SEO-informed writing

Enterprise Communications

  • Internal communications

  • Digital transformation storytelling

  • Employee experience messaging

  • Stakeholder interviews & leadership narratives

  • Change communications

Video & On-Camera

  • On-air talent (Beauty, Lifestyle, Kitchen & Food)

  • Video hosting & voiceover

  • Scriptwriting

  • Digital storytelling

  • Camera presence & performance

  • Video editing (Adobe Premiere)

  • Short-form & long-form video production

Marketing & Customer Experience

  • Omnichannel campaign strategy

  • Customer journey development

  • Sales enablement content

  • Retail & in-store engagement strategy

  • Product storytelling

Technology & Platforms

  • Salesforce

  • Marketing Cloud

  • 3 AI Certifications

  • SharePoint

  • Sitecore

  • Adobe Premiere

  • Asana & project management systems